Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Its main claim to fame (other than the creamy goodness of its products) is its impressive line-up of 31 different flavors, not counting seasonal and limited-run variants. Since it went into business in 1945, the company has introduced more than a thousand flavors to the public. Baskin-Robbins is also famous for its small pink sampling spoons; Due to such a wide range of choices, it can be rather difficult for customers to pick, so the shops began letting people sample flavors.
The best-selling Baskin-Robbins ice cream flavors are vanilla, chocolate, chocolate chip, mint chocolate chip, and pralines ‘n cream. The latter was initially a limited-run flavor, but its discontinuance caused such a huge public outcry (including picketing at the stores and a Dear Abby appeal) that it was made a permanent flavor. Nothing quite beats good ice cream on a hot day, right? Well, nothing does, except good ice cream at less than retail price.
Club 31 Birthday Club
Sign up for membership and get a buy one, get one free scoop coupon. You also receive a free ice cream scoop on your birthday and a special cake discount. Moreover, you get the scoop on monthly giveaways, offers and store events. Club 31 members can grab a free loyalty card from any Baskin-Robbins store to earn rewards, such as one free scoop for every sixth purchase and two free scoops for every 12th.
31 Cakes in 31 Days Giveaway
This giveaway is open to Baskin-Robbins followers on Facebook, Twitter and Instagram. For a chance to win a free ice cream cake, simply post a happy picture of yourself with your favorite Baskin-Robbins product along with the hashtag #31happiest. Baskin-Robbins is choosing one winner daily from October 1 to 31. Multiple entries may be considered.
National Ice Cream Month
Baskin-Robbin celebrates July as National Ice Cream Month. Throughout the month, guests get a free upgrade to a waffle cone with every double scoop. Additionally, various social media platforms host several online contests. In 2014, it was a National Sweepstakes in which Twitter followers were asked to post their answers to several questions. Random winners were picked from those with eligible tweets. Lastly, since the third Sunday of every July is National Ice Cream Day, many store and online events celebrate it.
Summer Scoop Fest
Another annual tradition is the Summer Scoop Fest. For several summer days, guests can purchase all their favorite single, double and triple scoop flavors for just $1 a scoop.
The Baskin-Robbins chain actually started out as two separate ice cream parlor ventures owned by brothers-in-law Burt Baskin and Irv Robbins. Baskin-Robbins claim as the world’s largest ice cream shop chain is certainly not an idle boast. As of October 2014, the United States alone has nearly 2,500 shops, and 5,600 more are scattered in over 50 countries. Aside from the mainstay flavors, Baskin-Robbins also introduces flavors that feature locally prized ingredients, such as red bean, green tea, lychee, coconut, cantaloupe, etc. The frozen yogurt hype of the last decade has made the company struggle to retain its market presence, but 2013 saw old and new customers bringing good business to its locations.
The company headquarters is in Canton, Massachusetts. Together with its parent company, Dunkin’ Brands, the Dunkin’ Donuts and Baskin-Robbins Community Foundation dedicates its efforts to support three critical issue areas: food, safety, and children’s health. Since 2006, the Community Foundation has donated more than $4.4 million to non-profit community organizations worldwide.